Do The Rex featuring Ranveer Singh Durex ad | #DoTheRex
Actor Ranveer Singh, known for his bold performances in films like “Goliyon Ki Rasleela Ram-Leela” and “Band Baaja Baaraat,” is encouraging young people to “speak more openly about safe sex by normalising the discussion” by encouraging them to embrace the new dance craze, “Rex.”
Durex, the undisputed market leader in sexual health, has now released a new consumer campaign featuring Ranveer in the role of brand ambassador.
Durex, in collaboration with Ranveer and a group of choreographers, has created a dance move called “Rex” to portray the feelings of excitement and ecstasy one has after having a very satisfying sexual experience.
This upbeat clip was a collaborative effort between director Karan Kapadia, choreographers Bosco-Caesar, cinematographer Ravi Varman, and composer Mikey McCleary. Meanwhile, Ranveer was responsible for the rapping and songwriting for the soundtrack.
“Great sex deserves to be celebrated, and the Rex is a dance that does just that! You do the Rex when you want to express your gratitude after a truly transcendent sex encounter “, Ranveer declared in an official release.
“Intimacy, in my opinion, consists of more than just the sharing of physical touches. In my ideal world, young people all around the country would have more open dialogue about safe sex. Having the opportunity to work with such a skilled crew was a blast “His comment was as follows.