Ever wondered who’s responsible for hiring thousands of people behind the famous Bollywood blockbusters. In Dubai, Shahrukh Khan’s Happy New Year and Hrithik Roshan’s Bang Bang was shot and Muse Dubai played a vital role for these two movies. We interviewed Husam Khan from Muse Dubai to find out how they do it..
Muse Dubai, founded by Rehaab Daud and Roha Daud, is a talent management & PR agency which aims at scouting, training and representing fresh and vibrant array of talent.
We thrive to promote a new generation of talent & provide extensive services to our clients in terms of their PR and/or digital production needs. Our vast database of talent include models, hostesses, photographers, actors, dancers, stylists, musicians, artists, voice-over artists, emcees, make-up & hair professionals, hostesses and other special entertainers.
Muse Dubai was the official casting agents for the movie Happy New Year, How did that happen??
Honestly, we are still trying to answer that question ourselves, but on a serious note, we met the Executive Producer of the movie through a production house called 7Media, Dubai. With a number of scheduled meetings, we proved our work ethics and capabilities as a team, and finally, managed to rope in the project.
What are your responsibilities as a casting agent??
Our main role as a casting agency is to scout, manage, train and represent talent for various projects.
For Happy New Year, we were not only the casting agency, but were also responsible for managing all the featured extras (roles with dialogues), and crowd extras on set. The movie revolves around the World Dance Championship, hence, we had to manage more than 1500 extras over the span of more than 22 days. We also flew in a world class dance troop from Korea. They are one of the main teams competing in the movie. Other than that, there were 10 other dance teams that were scouted from Dubai.
What is most challenging about what you do??
Handling different people with different wavelengths and personalities. Our job sounds very glamorous, but it’s a lot of hard work and requires us to be on our toes all the time.
What are the upcoming projects Muse Dubai is working on??
This year, we provided talent for movies like Bang Bang and Lai Bhaari (A regional Indian Movie starring Ritesh Dekhmukh). We also provided talent for events including Audi, Lamborghini, Fashion Forward, Dubai Municipality-#HappyDubai Campaign, GITEX and Forbes Middle East amongst others.
Our upcoming projects include providing talent for prominent Pakistani, Indian and Emarati Production Houses and filmmakers for their upcoming projects.
Other than that, we have and are working on numerous TV Commercials, Music Videos, Fashion Shoots, Events and Exhibitions.
How can someone join your team??
We are always on the lookout for fresh talent. To register with Muse, one needs to send in their portfolio to [email protected]
What advice would you offer someone considering this career??
Follow the 3 Ps:
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