Venturing into the lifestyle segment, Splash the Middle East high-street retailer has announced the launch of its perfume line, as part of its growing business. Titled ‘Love Splash’, the range consists of two variants namely Classic & Sport for both men and women. The perfume has been created exclusively for Splash by perfumer Sergio Momo from Italy bringing in the fashion element via packaging and design and ensuring quality and price levels are met via the scents produced.
Talking about a category expansion in the business, Raza Beig, CEO Splash & ICONIC said, “As a business we dress millions of customers across the Region and with an aim to constantly improvise we ventured into Perfume which will be an important category for us to complete the look & feel. The Splash perfume is made in Italy with no compromises on the oils and design and we wish to offer this product at AED 100 for a 100 ml bottle, thus cementing our fashion & affordability proposition to our deserving customers.”
“Love Splash currently includes 4 options and if well received by the audience we do aim to grow this category further,” added Raza.
About ‘Love Splash’
The Sport variant is a long-lasting and exhilarant scent that’s a blend of Lemon, Bergamot and Orange Blossom and is perfect for active and sporty men. Sport Women is refreshing and an invigorating perfume which will accentuate her confident self with strong hints of Pink Pepper, Orange and Green Apple for the perfect citrus concoction.
For those who prefer something old-school and classy, the Classic range is what you’re looking for. Expect a crispy scent that’s feminine and oozes sensuality which is a mix of headnotes consisting of White Tea, Bergamot and tangy Tangerine. The men’s variant is a powerful fragrance without being overwhelming with hints of Bergamot, Elemi and Grapefruit as the headnotes.
Priced at AED 100 for 100 ml bottles, the range is available across select Splash stores.