The promotions of Shah Rukh Khan and Anushka Sharma starrer and Imtiaz Ali directorial ‘Jab Harry Met Sejal’ have stood out for its unique marketing strategies. Shah Rukh Khan’s Red Chillies Entertainment which is also producing the film is known for their constant endeavours at exploring newer marketing innovations with each film, has started off the campaign for their latest on a high note. Their digital promotions have taken another leap by being one of the first few films in Bollywood, to have their very own Facebook camera effect.

In one of the latest additions on Facebook features, the Facebook Stories, users can swipe left on their Facebook profile and gain access to their camera effects. They can head to the effects gallery on the bottom left corner and choose the JHMS camera effect. Following which users can click a picture or shoot a video and share it on their Facebook story and profile in the ‘Harry & Sejal’ style.

The poster themed effect includes elements like polaroid frames, map, ring and airplanes. Thus, reflecting the key elements of the film itself with a quirky twist to the frame and is being loved by the digital audience.

The makers have said to hit a masterstroke by adopting the strategy of releasing a series of mini trails before each song trailer. Three such mini trails and the song ‘Radha’ are already out and have garnered an amazing response.

Produced by Red Chillies Entertainment, the film is slated to release on the 4th of August, 2017.