ICONIC, the youngest fashion destination from the stable of retail conglomerate Landmark Group has signed a two year endorsement deal with Bollywood’s shining young star Varun Dhawan. 

Riding high on the release of Dishoom, Varun talking on his association with ICONIC, said, “The Middle East is a huge supporter of Bollywood and I have received immense love when it comes to my movies. An association with ICONIC, a trendy fashion destination stems from my passion for fashion coupled with a keen sense to stay in the hearts of the Arab world for a long time to come.”

The first campaign featuring Varun Dhawan with a model will release across the GCC on September 1.