UAE’s largest diversified conglomerate, the Danube Group has made a grand entry into the dynamic media industry with the re-launch of film and celebrity magazine ‘Filmfare Middle East’ on 30th March 2018 at Raj Mahal Theatre, Bollywood Parks, Dubai. The glittering event reeked of class, luxury, panache and some truly spectacular moments with the reigning super stars from Indian and Pakistani cinema such as Deepika Padukone, Karan Johar, Fawad Khan, Mehwish Hayat, Manish Malhotra, Jackie Shroff, Dia Mirza along with Founder and Chairman of Danube Group Mr. Rizwan Sajan and the crème de la crème of Dubai.
Singers like Armaan Malik, Aman Malik, Usha Uthup and Bappi Lahiri raised the tempo of the evening by hitting on the high notes, while performing live in their own style enthralling crowds. Knocking everyone socks off, the truly talented Bharti Singh got the crowds to laugh out loud. A tribute to the veteran actor Sri Devi was one of the highlights of the evening followed by numerous felicitations of the leading stars. The fearless, hugely talented and truly stunning Deepika Padukone unveiled the cover of the magazine at the event.
The stars showed bedazzled the red-carpet as fans and eager autograph hunters gathered hours in advance hoping to catch a glimpse of their favourite actors. The proud owner Mr. Rizwan Sajan said: “Filmfare Middle East is a cult brand and it was my dream to revive this brand. We started this venture because we believed that this magazine holds an essence for the cinema and a huge readership among its target audience. We’re grateful to our readers and advertisers for their loyal support. Hope, the magazine will keep the same old spirit.”
He further added: “I would like to personally thank each star for taking out time from their busy schedule. Additionally, kudos to my whole team to leave no stone unturned for this fabulous event.”
The new avatar of the magazine will be catering predominantly to the large Asian expatriate population in the UAE and the GCC, as well as a significant Arab population who love their cinema and celebrities.
Editor’s Note – “Filmfare ME sets the benchmark for content in the Middle East. It has been launched by a group that is visionary and foresighted about its business. Under Starz Media Incorporation supported by the Danube Group, the magazine will flourish and make a mark in Middle East.”